Professor, Marketing  

Syllabus du cours (cliquez sur le lien)

Sanjoy Ghose

Lubar Hall N379
phone: (414) 229-4224
email: sanjoy@uwm.edu
Dr. Ghose specializes in modeling consumer perceptions and consumer choice. His current research focuses on modeling the interactions between Internet marketing strategies and consumer preferences, and on modeling the impacts of advertising on consumer choice. His research topics include the marketing-manufacturing interface, purchase incidence models, reference pricing effects, and using neural networks for market forecasting and product design.  

• Full professor of marketing at the University of Wisconsin-Milwaukee, USA. From July 1999 to July 2000 he was also a senior visiting fellow in the Department of Marketing at the National University of Singapore. Professor Ghose has published extensively in high-quality academic journals. His research interests are in the areas of product positioning and design, brand management, effects of advertising and pricing on consumer choice, Internet marketing strategies, and market share forecasting and diagnostics. He has consulted for multinational firms in the banking, telecommunications, health service and food products sectors in the USA. He has also been involved in executive programmes with banks and software companies in the USA. Before joining academia, he used to work for Philips and Otis Elevators.
• Pr Ghose is a lecturer at Ben-Gurion University of the Negev, Israel. His research interests are in the areas of pricing effects on consumer choice, international marketing, e-commerce, and application of statistical methods in marketing. His papers have appeared in high-quality academic journals. Dr Lowengart has a PhD degree from the University of Wisconsin-Milwaukee in the USA